Abstract
Epitomised by the oft-cited saying that the three most important success factors in retailing are “location, loca-tion, location”, store location is one of the most important elements in retail marketing strategy, because it is a long-term decision associated with long-term capital commitment. Site selection, therefore, requires distinct planning processes to solve complex location decisions. This chapter focuses on brick-and-mortar retail outlets, discussing the different types of retail locations, the main elements of location decisions and techniques for assessing retail sites.
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Notes
- 1.
As well as the explicitly cited sources, sources used for this case study include the company’s website www.homedepot.com, various annual and interim reports and investor relations presentations.
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Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Store Location – Trading Area Analysis and Site Selection. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_11
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