Abstract
Cross-channel retailing is when retailers use a multiplicity of retail channels in parallel to sell their merchandise. This has long been a common strategy, but it has recently become more relevant because of new distribution channels, particularly the Internet.
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Notes
- 1.
As well as the explicitly cited sources, this case study uses the websites www.diy.com and www.kingfisher.com, as well as various annual and interim reports and investor relations presentations.
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Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Cross-channel Retailing. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_5
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DOI: https://doi.org/10.1007/978-3-658-10183-1_5
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