Overview
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Table of contents (93 chapters)
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Entwicklungen der anwendungs- orientierten Marketingwissenschaft
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Kundenbeziehungsmanagement
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Marktforschung
Keywords
Editors and Affiliations
Bibliographic Information
Book Title: Applied Marketing
Book Subtitle: Anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen
Editors: Uwe Kamenz
DOI: https://doi.org/10.1007/978-3-642-18981-4
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2003
Hardcover ISBN: 978-3-540-01252-8Published: 29 April 2003
Softcover ISBN: 978-3-642-62392-9Published: 06 November 2012
eBook ISBN: 978-3-642-18981-4Published: 07 March 2013
Edition Number: 1
Number of Pages: XXX, 1081
Topics: Marketing