Escalation of Commitment in Internationalization Processes

The Role of Bounded Rationality in the Uppsala Model

  • Björn Röber

Part of the MIR Series in International Business book series (MIRSIB)

About this book


This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.


International business strategy Organizational decision-making Theory of internationalization Bounded rationality in organizational behavior Theory of rationality Rational choice theory and organizations Classification of decision-making processes Empirical validity of Uppsala model

Authors and affiliations

  • Björn Röber
    • 1
  1. 1.University of Stuttgart StuttgartGermany

Bibliographic information