Escalation of Commitment in Internationalization Processes

  • Björn Röber
Part of the MIR Series in International Business book series (MIRSIB)


Judgment and decision-making plays a significant role for the internationalization of firms. This concerns—first and foremost—two issues, which have been fittingly summarized by Peter Buckley and colleagues: Where should the international activity be located and how should it be controlled? Decisions concerning location choice as well as market entry mode have a defining influence on the success or the failure of the international venture. Hence, it is no exaggeration to argue that judgment and decision-making processes play a vital role in the context of the internationalization of firms.


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  • Björn Röber
    • 1
  1. 1.University of StuttgartStuttgartGermany

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