Bounded Rationality and Internationalization Process Research: An Introduction

  • Björn Röber
Part of the MIR Series in International Business book series (MIRSIB)


In the past as much as today, questions of judgment and decision-making (JDM) present a key issue in business and economics. Scholars have contributed to a large and ever-growing body of literature with the aim of supporting decision-makers prospectively in order to take rational actions or of explaining retrospectively previous decision paths. For decades, orthodox economic approaches to JDM have prevailed in this field. These approaches share the characteristic that they are marked by a prescriptive nature and that they build on the neoclassical premises of the model of the homo economicus. As such, they expect decision-makers to act according to a consistent logic and along the lines of systematic and coherent considerations.


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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  • Björn Röber
    • 1
  1. 1.University of StuttgartStuttgartGermany

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