Overview
- Provides a fundamental introduction to all aspects of digital business
- Offers readers essential guidance on integrating their strategy, business model and the latest technologies
- Includes a comprehensive case study on Google/Alphabet with summarizing questions and answers
Part of the book series: Springer Texts in Business and Economics (STBE)
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Table of contents (19 chapters)
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Introduction
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Technology, Digital Markets and Digital Business Models
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Digital Strategy, Digital Organization and E-commerce
Keywords
About this book
Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Digital Business and Electronic Commerce
Book Subtitle: Strategy, Business Models and Technology
Authors: Bernd W. Wirtz
Series Title: Springer Texts in Business and Economics
DOI: https://doi.org/10.1007/978-3-030-63482-7
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-63481-0Published: 29 March 2021
Softcover ISBN: 978-3-030-63484-1Published: 29 March 2022
eBook ISBN: 978-3-030-63482-7Published: 28 March 2021
Series ISSN: 2192-4333
Series E-ISSN: 2192-4341
Edition Number: 1
Number of Pages: XVIII, 758
Number of Illustrations: 26 b/w illustrations, 294 illustrations in colour
Topics: e-Business/e-Commerce, e-Commerce/e-business, Business Strategy/Leadership, Marketing, Procurement