Overview
- Provides a fundamental introduction to all aspects of digital business
- Offers readers essential guidance on integrating their strategy, business model and the latest technologies
- Includes a comprehensive case study on Google/Alphabet with summarizing questions and answers
Part of the book series: Springer Texts in Business and Economics (STBE)
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Keywords
- E-business
- E-commerce
- Digital business models
- Artificial Intelligence
- Big Data
- Digital transformation
- Digital business strategy
- Internet of Things
- Cloud Computing
- Digital marketing
- Sharing economy
- Industry 4.0
- Social media
- Digital government
About this book
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0 and the industrial metaverse. In addition, areas such as smart business services, smart homes and digital consumer applications as well as artificial intelligence, quantum computing and automation based on artificial intelligence will be analysed. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors.
Building on the business model concepts, the book addresses digital business strategy, discussingthe strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Authors and Affiliations
About the author
Bernd W. Wirtz holds the Chair of Information and Communication Management at the German University of Administrative Sciences Speyer.
Bibliographic Information
Book Title: Digital Business and Electronic Commerce
Book Subtitle: Strategy, Business Models and Technology
Authors: Bernd W. Wirtz
Series Title: Springer Texts in Business and Economics
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Hardcover ISBN: 978-3-031-50288-0Due: 11 July 2024
eBook ISBN: 978-3-031-50289-7Due: 11 July 2024
Series ISSN: 2192-4333
Series E-ISSN: 2192-4341
Edition Number: 2
Number of Pages: IX, 1036
Number of Illustrations: 35 b/w illustrations, 391 illustrations in colour