Overview
- Written for absolute beginners and new learners
- Written in easy-to-understand, conversational language
- Provides an understanding of web analytics that can help readers get interviews and jobs, or increase their current job skills
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (8 chapters)
Keywords
About this book
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.
What You’ll Learn
- Understand basic techniques to generate traffic for a blog or website
- Review the performance of a website or campaign
- Set up a Shopify account to track ROI
- Create and maximize AdWords to track conversion
Who This Book Is For
Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Introduction to Google Analytics
Book Subtitle: A Guide for Absolute Beginners
Authors: Todd Kelsey
DOI: https://doi.org/10.1007/978-1-4842-2829-6
Publisher: Apress Berkeley, CA
eBook Packages: Business and Management, Apress Access Books, Business and Management (R0)
Copyright Information: Todd Kelsey 2017
Softcover ISBN: 978-1-4842-2828-9Published: 21 June 2017
eBook ISBN: 978-1-4842-2829-6Published: 19 June 2017
Edition Number: 1
Number of Pages: XIII, 141
Number of Illustrations: 51 b/w illustrations, 244 illustrations in colour
Topics: Online Marketing/Social Media, Big Data