Abstract
This chapter takes a look at what analytics is and introduces related concepts. This chapter, and the entire book, is oriented toward beginners. My goal is to encourage you to consider learning more about analytics, including using a tool called Google Analytics, and to see if I convince you that it actually is fun.
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© 2017 Todd Kelsey
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Kelsey, T. (2017). Overview. In: Introduction to Google Analytics. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2829-6_1
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DOI: https://doi.org/10.1007/978-1-4842-2829-6_1
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2828-9
Online ISBN: 978-1-4842-2829-6
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