Abstract
The purpose of this chapter and of Chapter 5 is to capture the full lifecycle of analytics and take a close look at ROI (return on investment). The goal is to shed light on an elusive question—when you are spending money on ads, how can analytics help you determine how much money you are making? The exciting thing is that AdWords provides a way to do this.
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© 2017 Todd Kelsey
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Kelsey, T. (2017). Fun with E-Commerce Analytics Part II: AdWords. In: Introduction to Google Analytics. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2829-6_6
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DOI: https://doi.org/10.1007/978-1-4842-2829-6_6
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2828-9
Online ISBN: 978-1-4842-2829-6
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