Overview
- Practical Sitecore 8 Configuration and Strategy offers a comprehensive overview of Sitecore’s web content management solutions, and provides step-by-step guidance on how to configure Sitecore’s personalization, testing, and marketing automation capabilities.
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
Sitecore was recently recognized as one of the most reputable/reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. Sitecore is a very large, complex platform that performs many robust functions and capabilities.
As such, marketers and end users often have a hard time coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities provides that opportunity. The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices—taking the book beyond just the “how to” step-by-step procedures that can be found elsewhere. Practical Sitecore 8 Configuration and Strategy:
- Brings you up to speed onSitecore without requiring a training class.
- Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end.
- Rounds out existing sources of documentation with strategies and best practices from real-world experience.
- How to manage content in Sitecore
- How to create web forms and landing pages
- How to optimize the site through personalization and A/B/N testing
- How to use Sitecore for your marketing campaigns
- How to leverage analytics for custom measurement/engagement strategies
- How to create a robust governance plan for your Sitecore properties
The key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform.
Similar content being viewed by others
Keywords
Table of contents (10 chapters)
Reviews
Authors and Affiliations
About the author
Phil Wicklund is a regional practice manager (responsible for the Sitecore team) at RBA, Inc. He provides managerial, operational, and profit/loss oversight across RBA's portals, business intelligence, enterprise social, collaboration, and managed services teams within RBA's North region. Phil started working in IT in 2003 and has since designed and deployed many dozens of large-scale enterprise solutions, including many for Fortune 50 companies. As a regional practice manager he owns the profit/loss for his practice which has him performing many activities beyond a typical technologist, such as ownership of a great employee experience, ensuring unparalleled customer satisfaction, opportunity tracking/planning in CRM, pre-sales solution alignment with customers, account strategies, go-to market strategies, marketing/promotion strategies, and fiscal budgetary responsibilities. Phil is currently in his 2nd year of Doctoral studies at the University of St. Thomas. Heworks to extend his studies in technology and business by deepening his understanding of Organizational Leadership, working toward a dissertation that combines the three disciplines. He hopes to graduate in late 2016 or spring of 2017.
Bibliographic Information
Book Title: Practical Sitecore 8 Configuration and Strategy
Book Subtitle: A User Guide for Sitecore's Content and Marketing Capabilities
Authors: Phillip Wicklund
DOI: https://doi.org/10.1007/978-1-4842-1236-3
Publisher: Apress Berkeley, CA
eBook Packages: Professional and Applied Computing, Apress Access Books, Professional and Applied Computing (R0)
Copyright Information: Phillip Wicklund 2015
Softcover ISBN: 978-1-4842-1237-0Published: 13 December 2015
eBook ISBN: 978-1-4842-1236-3Published: 12 December 2015
Edition Number: 1
Number of Pages: XX, 317
Number of Illustrations: 229 b/w illustrations, 6 illustrations in colour
Topics: Computer Applications, Computer Science, general, Information Systems and Communication Service