Web Forms for Marketers
Well here we go, yet another highly touted Sitecore module, Web Forms for Marketers (WFFM Web Forms for Marketers (WFFM) for short). WFFM helps a marketer do what marketers often do the most when it comes to digital experiences. WFFM makes it easy to set up lead capture pages. Are you creating an e-mail campaign through the Email Experience Manager (as discussed in Chapter 5), but you want to link that customer to a digital experience where you hope to capture some data and a lead? This is a great use case for WFFM. Do you want a small Download Now button on your home page connected to a text box asking the users to enter their e-mail address? Yet another creative WFFM use case. Do you want to ask a developer for help every single time you want to collect an e-mail address? Oh heck no!