Experience Personalization

  • Phil Wicklund


This is the chapter we've all been waiting for, and it's likely the chapter you bought this book for in the first place. We all think personalization is going to save the digital marketing world. Personalization makes all sorts of promises that we all get really excited about.


Content Item Behavioral Category Personalization Strategy Personalization Setting Engagement Plan 

Copyright information

© The Author(s) 2015

Authors and Affiliations

  • Phil Wicklund
    • 1
  1. 1.MinneapolisUSA

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