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Experience Personalization

  • Phil Wicklund
Chapter

Abstract

This is the chapter we've all been waiting for, and it's likely the chapter you bought this book for in the first place. We all think personalization is going to save the digital marketing world. Personalization makes all sorts of promises that we all get really excited about.

Keywords

Content Item Behavioral Category Personalization Strategy Personalization Setting Engagement Plan 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© The Author(s) 2015

Authors and Affiliations

  • Phil Wicklund
    • 1
  1. 1.MinneapolisUSA

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