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Table of contents (19 chapters)
Keywords
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Editors and Affiliations
Bibliographic Information
Book Title: Branding
Book Subtitle: A Key Marketing Tool
Editors: John M. Murphy
DOI: https://doi.org/10.1007/978-1-349-12628-6
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1992
Hardcover ISBN: 978-0-333-56076-1Published: 18 November 1991
eBook ISBN: 978-1-349-12628-6Published: 27 July 2016
Edition Number: 1
Number of Pages: XII, 220
Topics: Marketing