Abstract
A name is a simple thing; it is a label — although there is also an element of mystery and magic about it. If we give a name to something which did not have one before it is like bringing that thing into existence for the first time. It seems to add an extra dimension to anything if we give it a name. A name is also capable, with familiarity and repetition, of being a kind of incantation.
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References
Chastaing, M., ‘Nouvelles Recherches sur le Symbolisme des Voyelles’, Journal de Psychologie, 1964.
Dogana, Fernando, Psycholinguistic Contributions to the Problem of Brand Names’. Translated from the Italian, for European Marketing Research Review, 1967, vol. 11, no. 1, pp. 50–8.
Newmann, S., ‘Further experiments in Phonetic Symbolism’, American Journal of Psychology, 1933.
Sapir, E., ‘A study in Phonetic Symbolism’, Journal of Experimental Psychology, 1929.
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© 1992 Palgrave Macmillan, a division of Macmillan Publishers Limited
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Collins, L. (1992). The Psychology of Names. In: Murphy, J.M. (eds) Branding: A Key Marketing Tool. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-12628-6_3
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DOI: https://doi.org/10.1007/978-1-349-12628-6_3
Publisher Name: Palgrave Macmillan, London
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