Branding in the Pharmaceutical Industry

  • Barbara Sudovar


The entire pharmaceutical industry has gone through a major transformation in the past ten years. Some healthcare professionals who have lived through this period consider it a great experience: many, however, consider it to be a grave misfortune. Certainly the ‘drug industry’, as it is so irreverently referred to by the layman, has entered a new era. It will never again return to its state of some ten years ago.


Pharmaceutical Industry Drug Product Generic Drug Generic Company Drug Compound 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 1992

Authors and Affiliations

  • Barbara Sudovar

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