Branding in the Pharmaceutical Industry

  • Barbara Sudovar


The entire pharmaceutical industry has gone through a major transformation in the past ten years. Some healthcare professionals who have lived through this period consider it a great experience: many, however, consider it to be a grave misfortune. Certainly the ‘drug industry’, as it is so irreverently referred to by the layman, has entered a new era. It will never again return to its state of some ten years ago.


Income Marketing Procardia Tagamet Tricyclic 


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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 1992

Authors and Affiliations

  • Barbara Sudovar

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