Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice

  • Rebecca Chunghee KimEmail author
  • Akira Saito
  • V. Mohan Avvari
Original Article


“Creating shared value” (CSV) appears on contemporary business agendas. But despite empirical evidence concerning its popularity, serious questions about the logic of CSV are raised by scholars. This paper focuses on CSV in the Asian context. Using in-depth interviews with key informants from Japan, Korea, and India, we employ a strategy-as-practice approach and develop propositions related to CSV in Asia. We identify three characteristics of Asian business practices that shape CSV in Asia: a survival sense, a strong ethical stance, and business-in-society dynamics. Finally, we introduce a preliminary framework for Asian CSV along with suggestions for future research and practice.


Creating shared value Corporate social responsibility Business strategy Asia Japan Korea India 



The first author acknowledges the support of the Japan Society for the Promotion of Science (Grant no. 16K03840).


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Copyright information

© Springer Nature Limited 2019

Authors and Affiliations

  1. 1.College of International Management & Graduate School of ManagementRitsumeikan Asia Pacific UniversityBeppu CityJapan
  2. 2.Japan Society for Business Ethics Study (JABES)TokyoJapan
  3. 3.Nottingham University Business SchoolSemenyihMalaysia

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