Skip to main content
Log in

Firm-specific, national and regional competitive advantages: The case of emerging market MNEs—Thailand

  • Research Article
  • Published:
Asian Business & Management Aims and scope Submit manuscript

Abstract

Increasing levels of regional economic integration have created a new source of international competitiveness for MNEs from an emerging economy, Thailand, in the context of ASEAN economic integration. Building on the theoretical framework of firm-specific advantages (FSAs) and country-specific advantages (CSAs) grounded in internalization theory, we introduce region-specific advantages (RSAs) and advance a novel regional dual-double-diamond model to analyse regional competitiveness. Using both primary and secondary data we find that most Thai firms derive their international competitiveness from CSAs rather than FSAs, and will benefit from ASEAN RSAs. Our study significantly advances the literature on international competitiveness of emerging-economy MNEs.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Figure 1
Figure 2

Similar content being viewed by others

References

  • Almodóvar, P. (2011) The home-region orientation of Spanish exporting firms. Multinational Business Review 19(3): 213–228.

    Article  Google Scholar 

  • ADB (Asian Development Bank) (2015) ASEAN Economic Community: 12 Things to Know, http://www.adb.org/features/asean-economic-community-12-things-know, accessed 20 January 2016.

  • ASEAN (Association of Southeast Asian Nations) (2014a) About ASEAN: Overview, http://www.asean.org/asean/about-asean, accessed 18 March 2014.

  • ASEAN (Association of Southeast Asian Nations) (2014b) ASEAN Economic Community, http://www.asean.org/communities/asean-economic-community, accessed 18 March 2014.

  • Asia-Pacific Research and Training Network on Trade (ARTNeT), available http://www.econstor.eu/obitstream/10419/64293/1/661919749.pdf, accessed 24 June 2016.

  • Bartlett, C.A. and Ghoshal, S. (1989) Managing Across Borders: The Transnational Solution. Boston: Harvard Business School Press.

    Google Scholar 

  • Bellak, C.J. and Weiss, A. (1993) A note on the Austrian ‘diamond’. Management International Review 33(2): 109–118.

    Google Scholar 

  • Buckley, P.J. (2014) Forty years of internalisation theory and the multinational enterprise. Multinational Business Review 22(3): 227–245.

    Article  Google Scholar 

  • Buckley, P.J. and Casson, M. (1976) The Future of the Multinational Enterprise. London: Macmillan.

    Book  Google Scholar 

  • Cartwright, W.R. (1993) Multiple linked ‘diamond’ and the international competitiveness of export-dependent industries: The New Zealand experience. Management International Review 33(2): 55–70.

    Google Scholar 

  • Cho, D.S. (1994) A dynamic approach to international competitiveness: The case of Korea. Journal of Far Eastern Business 1(1): 17–36.

    Google Scholar 

  • Cho, D.S. and Moon, H.C. (2000) From Adam Smith to Michael Porter: Evolution of Competitiveness Theory. Singapore: World Scientific.

    Book  Google Scholar 

  • Cho, D.S. and Moon, H.C. (2005) National competitiveness: Implications for different groups and strategies. International Journal of Global Business and Competitiveness 1(1): 1–11.

    Google Scholar 

  • Cho, D.S., Moon, H.C. and Kim, M.Y. (2008a) Characterizing international competitiveness in international business research: A MASI approach to national competitiveness. Research in International Business and Finance 22: 175–192.

    Article  Google Scholar 

  • Cho, D.S., Moon, H.C. and Kim, M.Y. (2008b) Does one size fit all ? A dual double diamond approach to country-specific advantages. Asian Business and Management 8(1): 83–102.

    Article  Google Scholar 

  • Dunning, J.H. (1991) Dunning on Porter: Reshaping the Diamond of Competitive Advantage. Working paper WP6-91. Copenhagen: Institute of International Economics and Management.

  • Dunning, J.H. (1993) Internationalizing Porter’s diamond. Management International Review 33(2): 7–15.

    Google Scholar 

  • Dunning, J.H. and Lundan, S.M. (eds.) (2008) Multinational Enterprises and the Global Economy. Cheltenham: Edward Elgar.

    Google Scholar 

  • Enright, M.J. (2005) Regional management centers in the Asia-Pacific. Management International Review 45(1): 59–82.

    Google Scholar 

  • Fratianni, M. and Oh, C.H. (2009) Expanding RTAs, trade flows, and the multinational enterprise. Journal of International Business Studies 40: 1206–1227.

    Article  Google Scholar 

  • Ghemawat, P. (2001). Distance still matters: The hard reality of global expansion. Harvard Business Review 79(8):137–147.

    Google Scholar 

  • Grant, R.M. (1991) Porter’s ‘competitive advantage of nations’: An assessment. Strategic Management Journal 12(7): 535–548.

    Article  Google Scholar 

  • Gugler, P., Chaisse, J. and Pananond, P. (2011) Dynamics of Legal and Economic Integration in ASEAN Business Competitiveness and International Challenges. Working Paper

  • Harzing, A-W. (2000) Cross-national industrial mail surveys: Why do response rates differ between countries? Industrial Marketing Management 29(3): 243–254.

    Article  Google Scholar 

  • Hennart, J.F. (1982) A Theory of Multinational Enterprise. Ann Arbor: University of Michigan Press.

    Google Scholar 

  • Hennart, J.F. (2012) Emerging-market multinationals and the theory of the multinational enterprise. Global Strategy Journal 2(3): 168–187.

    Article  Google Scholar 

  • Hodgetts, R.M. (1993) Porter’s diamond framework in a Mexican context. Management International Review 33(2): 41–55.

    Google Scholar 

  • IPS (Institute for Industrial Policy Studies) (2015) Competitiveness Study, http://www.ips.or.kr/site/IPS_english/research/develop_03.aspx, accessed 25 August 2015.

  • Jormanainen, I. and Koveshnikov, A. (2012) International activities of emerging-market firms: A critical assessment of research in top international management journals. Management International Review 52(5): 691–725.

    Article  Google Scholar 

  • Kogut, B. (1991) Country capabilities and the permeability of borders. Strategic Management Journal 12(S1): 33–47.

    Article  Google Scholar 

  • Luo, Y. and Tung, R.L. (2007) International expansion of emerging-market enterprises: A springboard perspective. Journal of International Business Studies 38(4): 481–498.

    Article  Google Scholar 

  • Luo, Y. and Wang, L. (2012) Foreign direct investment strategies by developing-country multinationals: A diagnostic model for home-country effects. Global Strategy Journal 2(3): 244–261.

    Article  Google Scholar 

  • Moon, H.C. (2006) Competition and Cooperation between Korea and Japan: A Business Perspective, MMRC Discussion Paper. 21COE, University of Tokyo: University of Tokyo.

  • Moon, H.C., Rugman, A.M. and Verbeke, A. (1995) The generalized double-diamond approach to international competitiveness. Research in Global Strategic Management 5: 97–114.

    Article  Google Scholar 

  • Moon, H.C., Rugman, A.M. and Verbeke, A. (1998) A generalized double-diamond approach to the global competitiveness of Korea and Singapore. International Business Review 7: 135–150.

    Article  Google Scholar 

  • Narula, R. (1993) Technology, international business and Porter’s ‘diamond’: Synthesizing a dynamic competitive development model. Management International Review 33(2): 85–107.

    Google Scholar 

  • Oh, C.H. and Rugman, A.M. (2012) Regional integration and the international strategies of large European firms. International Business Review 21(3): 493–507.

    Article  Google Scholar 

  • Oh, C.H. and Rugman, A.M. (2014) The dynamics of regional and global multinationals, 1999-2008. Multinational Business Review 22(2): 108.

    Article  Google Scholar 

  • O’Malley, E. and Egeraat, C.V. (2000) Industry clusters and Irish indigenous manufacturing: Limits of the Porter view. The Economic and Social Review 31(1): 55–79.

    Google Scholar 

  • Pananond, P. (2007) The changing dynamics of Thai multinationals after the Asian economic crisis. Journal of International Management 13(3): 356–375.

    Article  Google Scholar 

  • Pananond, P. (2009) Thai multinationals: Struggling to enter the big league. In: R. Ramamurti and J.V. Singh (eds.) Emerging Multinationals in Emerging Markets. Cambridge: Cambridge University Press, pp. 312–351.

    Google Scholar 

  • Porter, M.E. (1990) The Competitive Advantage of Nations. New York: Free Press.

    Book  Google Scholar 

  • Porter, M.E. (2000) Location, competition and economic development: Local clusters in a global economy. Economic Development Quarterly 14(1): 15–34.

    Article  Google Scholar 

  • Rugman, A. and Nessara, S. (2006) Firm-specific advantages, intra-regional sales and performance of multinational enterprises. The International Trade Journal 20(3): 355.

    Article  Google Scholar 

  • Rugman, A.M. (1981) Inside the Multinationals: The Economics of Internal Markets. London: Croom Helm, New York: Columbia University Press.

    Google Scholar 

  • Rugman, A.M. (1991) Diamond in the rough. Business Quarterly 55(3): 61–64.

    Google Scholar 

  • Rugman, A.M. (2005) The Regional Multinationals. Cambridge: Cambridge University Press.

    Book  Google Scholar 

  • Rugman, A.M. (2010) Globalization, regional multinationals and Asian economic development. Asian Business and Management 9(3): 299–317.

    Article  Google Scholar 

  • Rugman, A.M. and D’Cruz, J.R. (1991) Fast Forward: Improving Canadas International Competitiveness. Toronto: Kodak.

    Google Scholar 

  • Rugman, A.M. and D’Cruz, J.R. (1993) The ‘double diamond’ model of international competitiveness: The Canadian experience. Management International Review 33(2): 17–39.

    Google Scholar 

  • Rugman, A.M. and Doh, J.P. (2008) Multinationals and Development. London, Yale University Press.

    Book  Google Scholar 

  • Rugman, A.M. and Li, J. (2007) Will China’s multinationals succeed globally or regionally? European Management Journal 25(5): 333–343.

    Article  Google Scholar 

  • Rugman, A. M. and Nguyen, Q.T.K. (2013) International business theory for international economies. In: S. Beugelsdijk, S. Brakman, H. van Ees and H. Garretsen (eds.) Firms in the International Economy: Firm heterogeneity meets international business. Cambridge: MIT Press, pp. 23–54.

    Chapter  Google Scholar 

  • Rugman, A.M. and Nguyen, Q.T.K. (2014) Modern international business theory and emerging-economy multinational companies. In: A. Cuervo-Cazurra and R. Ramamurti (eds.) Understanding Multinationals from Emerging Markets. Cambridge: Cambridge University Press, pp. 53–80.

    Chapter  Google Scholar 

  • Rugman, A.M., Nguyen, Q.T.K., and Wei, Z. (2014) Chinese multinationals and public policy. International Journal of Emerging Markets 9(2): 205–215.

    Article  Google Scholar 

  • Rugman, A.M. and Oh, C.H. (2008) The international competitiveness of Asian firms. Journal of Strategy and Management 1(1): 57–71.

    Article  Google Scholar 

  • Rugman, A.M. and Oh, C.H. (2013) Why the home region matters: Location and regional multinationals. British Journal of Management 24(4): 463–479.

    Article  Google Scholar 

  • Rugman, A.M., Oh, C.H., and Lim, D.S. (2012) The regional and global competitiveness of multinational firms. Academy of Marketing Science Journal 40(2): 218–235.

    Article  Google Scholar 

  • Rugman, A. and Sukpanich, N. (2006) Firm-specific advantages, intra-regional sales and performance of multinational enterprises. The International Trade Journal 20(3): 355–382.

    Article  Google Scholar 

  • Rugman, A.M. and Verbeke, A. (1992) A note on the transnational solution and the transaction cost theory of multinational strategic management. Journal of International Business Studies 23(4): 761–771.

    Article  Google Scholar 

  • Rugman, A.M. and Verbeke, A. (1993) Foreign subsidiaries and multinational strategic management: An extension and correction of Porter’s single diamond framework. Management International Review 33(2): 71–84.

    Google Scholar 

  • Rugman, A.M. and Verbeke, A. (2004) A perspective on regional and global strategies of multinational enterprises. Journal of International Business Studies 35(1): 3–18.

    Article  Google Scholar 

  • Rugman, A.M. and Verbeke, A. (2009) Location, competitiveness, and the multinational enterprise. In: A.M. Rugman (ed.) The Oxford Handbook of International Business, 2nd ed. Oxford: Oxford University Press, pp. 146–182.

    Chapter  Google Scholar 

  • Rugman, A.M., Verbeke, A. and Nguyen, Q.T.K. (2011) Fifty years of international business theory and beyond. Management International Review 51(6): 755–786.

    Article  Google Scholar 

  • Rui, H. and Yip, G.S. (2008) Foreign acquisitions by Chinese firms: A strategic intent perspective. Journal of World Business 43(2): 213–226.

    Article  Google Scholar 

  • Scott-Kennel, J. and Giroud, A. (2015) MNEs and FSAs: Network knowledge, strategic orientation and performance. Journal of World Business 50(1): 94–107.

    Article  Google Scholar 

  • Selmier II, W.T. and Oh, C.H. (2013) Economic diplomacy and international trade: ASEAN’s quest to value-claim. The World Economy 36(2): 233.

    Article  Google Scholar 

  • Sukpanich, N. and Rugman, A.M. (2010) Multinationals and the International Competitiveness of ASEAN Firms. Cheltenham: Edward Elgar.

    Book  Google Scholar 

  • UNCTAD (2015) Statistics, http://unctadstat.unctad.org/EN/, accessed 5 February 2016.

  • Verbeke, A. (ed.) (2013) International Business Strategy: Rethinking the Foundations of Global Corporate Success. Cambridge: Cambridge University Press.

    Google Scholar 

  • Zaheer, S. (1995) Overcoming the liability of foreignness. Academy of Management Journal 38(2): 341–363.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Elena Beleska-Spasova.

Appendix

Appendix

See Tables A1, A2.

Table A1 IPS statistical tables
Table A2 Questionnaire survey instrument

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Beleska-Spasova, E., Loykulnanta, S. & Nguyen, Q.T.K. Firm-specific, national and regional competitive advantages: The case of emerging market MNEs—Thailand. Asian Bus Manage 15, 264–291 (2016). https://doi.org/10.1057/s41291-016-0009-8

Download citation

  • Received:

  • Revised:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1057/s41291-016-0009-8

Keywords

Navigation