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New Product Evaluation Using a Bayesian Dynamic Program

  • Theoretical Paper
  • Published:
Journal of the Operational Research Society

Abstract

A method of scheduling new product evaluation steps is proposed. The method presented offers promise in reducing the costs of this evaluation. The value of each evaluation is based on Bayesian methods.

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Authors and Affiliations

  1. Cleveland State University and University of Illinois,

    Walter O. Rom & Frederick W. Winter

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  1. Walter O. Rom
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  2. Frederick W. Winter
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Rom, W., Winter, F. New Product Evaluation Using a Bayesian Dynamic Program. J Oper Res Soc 32, 223–232 (1981). https://doi.org/10.1057/jors.1981.45

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  • DOI: https://doi.org/10.1057/jors.1981.45

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