Correction to: Electron Markets
The original version of this paper unfortunately captured the affiliation of Dr. Matti Mäntymäki incorrectly and is now corrected on this article.
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The online version of the original article can be found at https://doi.org/10.1007/s12525-017-0271-4
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Merikivi, J., Salovaara, A., Mäntymäki, M. et al. Correction to: on the way to understanding binge watching behavior: the over-estimated role of involvement. Electron Markets 29, 141 (2019). https://doi.org/10.1007/s12525-017-0278-x
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DOI: https://doi.org/10.1007/s12525-017-0278-x