Skip to main content
SpringerLink
Log in

The power of using video data

  • Published:
Quality & Quantity Aims and scope Submit manuscript

An Erratum to this article was published on 15 September 2012

Abstract

Most data for qualitative research studies in the management field are collected through observations and interviews. Written words and photographs are too static to accurately portray the depth of the given event or interview. We advocate the application of video data. The advantages of video data are its ability to capture the interaction of the participant with the environment, capturing of nonverbal cues, and establishing a permanent record. We recommend the use of Patten’s (Qualitative Evaluation and Research Methods, Sage, Newborn, 1990) process of analysis as a basis for an analytical procedure. To code video data research, software such as Vivo or ATLAS.ti can be used. The four standards to examine the validity and reliability of qualitative research studies (credibility, transferability, dependability and conformability) should also apply to video data analysis. The only outcome and true goal for the use of video data in management research can only be the provision of richer knowledge for academic development.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  • Abbass A.: Small-group videotape training for psychotherapy skills development. Acad. Psychiatry 28(2), 151–155 (2004)

    Article  Google Scholar 

  • Alger I.: Therapeutic use of videotape playback. J Nerv. Ment. Dis. 48, 430–436 (1969)

    Article  Google Scholar 

  • Alger, I., Hogan, P.: Enduring effects of videotape playback experience on family and marital relationships. Am. J. Orthopsychiatr. 3(86–98) (1969)

    Google Scholar 

  • Auberbach C.F., Silverman L.B.: Qualitative Data: An Introduction to Coding and Analysis. New York University Press, New York (2003)

    Google Scholar 

  • Barone T.: Questioning the future of narrative construction as educational research. Qual. Inq. 13(4), 454–470 (2007)

    Article  Google Scholar 

  • Bolt B.R.: Using computers for qualitative analysis of movement. Phys Educat., Recreat. Dance 71(3), 15–18 (2000)

    Article  Google Scholar 

  • Booth S.: Computer-assisted analysis in qualitative research. Comput. Hum. Behav. 9(2–3), 203–211 (1993)

    Article  Google Scholar 

  • Broekaert E., Soyez V., Vanderplasschen W., Vandevelde D., Bradt R., Morival M. et al.: The videotaped addiction challenge tool: a new instrument for qualitative substance abuse assessment, treatment planning and research in therapeutic communities. Int. J. Soc. Welf. 10(2), 134–141 (2001)

    Article  Google Scholar 

  • Chen K.M., Tseng W.S., Ting L.F., Huang G.F.: Development and evaluation of a yoga exercise programme for older adults. J. Adv. Nurs. 57(4), 432–441 (2007)

    Article  Google Scholar 

  • Claes, R. Heymans, M.: HR professionals’ views on work motivation and retention of older workers: a focus group study. Career Develop. Int. 13(2), 95–111.

  • Dahlberg, K., Drew, N., Nystrom, M. (eds.): Reflective Lifeworld Research. Studentlitteratur, Lund (2008)

  • Eden A. a.: Contrasting single user and networked group decision support systems. Group Decis. Negot. 10(1), 47–66 (2001)

    Article  Google Scholar 

  • Fichten C.S.: See it from my point of view: videotape and attributions in happy and distressed couples. Soc. Clin. Psychol. 2, 125–142 (1984)

    Article  Google Scholar 

  • Fifer W.: “The schedule has been tough but we think it’s worth it”: the joys, challenges, and recommenddations odf youth sport parents. Leis. Res. 40(4), 505–530 (2008)

    Google Scholar 

  • Freeman B., Negrete V.F., Davis M., Korsch B.M.: Gaps in doctor-patientcommunication: doctor-patient interaction analysis. Paediatr. Res. 5, 298–311 (1971)

    Article  Google Scholar 

  • Gaines E.: Interpreting India, identity, and media from the field: exploring the communicative nature of the exotic other. Qual. Inq. 11(4), 518–534 (2005)

    Article  Google Scholar 

  • Glaser B.G., Strauss A.: The Discovery of Grounded Theory: Strategies for Qualitative Research. Aldine Pub. Co., Chicago (1967)

    Google Scholar 

  • Goodwin C.: Action and embodiment within situated human interaction. J. Pragmat. 32(10), 1489–1522 (2000)

    Article  Google Scholar 

  • Guillemin M.: Understanding illness: using drawings as a research method. Qual. Health Res. 14(2), 272 (2004)

    Article  Google Scholar 

  • Guba E.G., Lincoln Y.S.: Fourth Generation Evaluation. Sage, Newbury Park (1989)

    Google Scholar 

  • Haegel, D. (2006). Avoiding or accepting conflict in public talk. Polit. Sci. 37(1), 95–104 (1989)

    Google Scholar 

  • Halford W.K., Sanders M.R.: Assessment of cognitive self-statements during marital problem solving: a comparison of two methods. Cognit. Res. Ther. 12, 515–530 (1988)

    Article  Google Scholar 

  • Holliday R.: We’ve been framed: visualising methodology. Sociol. Rev. 48(4), 503–521 (2000)

    Article  Google Scholar 

  • Jarvenoja H., Jarvela S.: How students describe the sources of their emotional and motivational experiences during the learning process: a qualitative approach. Learn. Instr. 15(5), 465–480 (2005)

    Article  Google Scholar 

  • Kamenidou M., Kamenidou M.: An expolratory study on the reasons for purchasing imported high fashion apparels: the case of greece. Fash. Mark. Manag. 11(1), 148–160 (2006)

    Google Scholar 

  • Kracauer S.: From Caligari to Hitler: A Psychological History of the German Film. Princeton University Press, New Jersey (1947)

    Google Scholar 

  • Kuhn T.S.: The Structure of Scientific Revolutions. University of Chicago Press, Chicago (1962)

    Google Scholar 

  • Matteson S.M., Lincoln Y.S.: Using multiple interviewers in qualitative research studies: the influence of ethic of care behaviors in research interview settings. Qual. Inq. 15(4), 659–674 (2009)

    Article  Google Scholar 

  • Maxwell J.A.: Understanding and validity in qualitative research. In: Huberman, A.M., Miles, M.B. (eds.) The Qualitative Researcher’s Companion, Sage, Thousands Oaks (1992)

    Google Scholar 

  • McLaughlin E.: The “real-world” experience: students’ perspectives on service-learning project. Am. J. Bus. Educat. 3(7), 109–117 (2010)

    Google Scholar 

  • Morse J.M.: Simultaneous and sequential qualitative mixes method desighs. Qual. Inq. 16(6), 483–491 (2010)

    Article  Google Scholar 

  • Murdaugh C., Russell R.B., Sowell R.: Using focus groups to develop a culturally sensitive videotape intervention for HIV-positive women. J. Adv. Nurs. 32(6), 1507–1513 (2000)

    Article  Google Scholar 

  • Mwanga J.R., Mugashe C.L., Magnussen P., Gabone R.M., Aagaard-Hansen J.: Experience from video-recorded focus group discussion on Schistosomiases in Magu, Tanzania. Qual. Health Res. 8(5), 707 (1998)

    Article  Google Scholar 

  • Noldus L.P.J.J., Trienes R.J.H., Hendriksen A.H.M., Jansen H., Jansen R.G.: The Observer Video-Pro: New software for the collection, management, and presentation of time-structured data from videotapes and digital media files. Behav. Res. Method Instr. Comput. 32(1), 197–206 (2000)

    Article  Google Scholar 

  • O’Donnell A.B., Lutfey K.E., Marceau L.D., McKinlay J.B.: Using focus groups to improve the validity of cross-national survey research: a study of physician decision making. Qual. Health Res. 17(7), 971–981 (2007)

    Article  Google Scholar 

  • Patton M.Q.: Qualitative Evaluation and Research Methods. Sage, Newbury (1990)

    Google Scholar 

  • Pea R.D.: New media communication forums for improving education research and practice. In: Lagemann, E.C., Shulman, L.S. (eds.) Education Research: Problems and Possibilities, pp. 336–370. Jossey Bass, San Francisco (1999)

    Google Scholar 

  • Pink S.: More visualising, more methodologies: on video, reflexivity and qualitative research. Sociol. Rev. 49(4), 586–599 (2001)

    Article  Google Scholar 

  • Plowman, L.: Using video for observing interaction in the classroom. Spotlight 72, Scottish Council for Research in Education. Accessed 12 June 2006 (1999)

  • Powell K.: Making sense of place: mapping as a multisensory research method. Qual. Inq. 16(7), 539–555 (2010)

    Article  Google Scholar 

  • Rovio-Johansson A.: Post-acquisition integration: ways of sensemaking in a management team meeting. Qual. Res. Org. Manag. 2(1), 4–22 (2007)

    Google Scholar 

  • SandersM.R. Dadds M.R.: Children’s and parents’ cognitions about family interaction: an evaluation of video-mediated recall and thought listing procedures in the assessment of conduct-disordered children. Clin. Child Psychol. 21, 371–379 (1992)

    Article  Google Scholar 

  • Shotter J.: Understanding process from within: an argument for ’withness’-thinking. Organization Studies 27(4), 585–604 (2006)

    Article  Google Scholar 

  • Silverman D.: Interpreting Qualitative Data: Methods for Analysing Talk, Text and Interaction. Sage, London (2006)

    Google Scholar 

  • Sofaer S, Kenney K. B., Swift E.K., Dewart T.: Family members and friends who help beneficiaries make health decisions. Health Care Financ. Rev. 23(1), 105–121 (2001)

    Google Scholar 

  • Sparrman A.: Video recording as interaction: participant observation of children’s everyday life. Qual. Res. Psychol. 2(3), 241–255 (2005)

    Article  Google Scholar 

  • Stasz C.: The early history of visual sociology. In: Wagner, J. (ed.) Images of Information: Still Photography and the Social Sciences, Sage, Beverley Hills (1979)

    Google Scholar 

  • Strauss A., Corbin J.: Basics of Qualitative Research: Grounded Theory Procedures and Techniques. Sage, Thousand Oaks (1990)

    Google Scholar 

  • Trierweiler N.B.: The structure of interpretations in family therapy: A video -enhanced exploration. Family Process 39(2), 189–205 (2000)

    Article  Google Scholar 

  • Tutt D.: Where the interaction is: collisions of the situated and mediated in living room interactions. Qual. Inq. 14(7), 1157–1179 (2008)

    Article  Google Scholar 

  • Walsh K.: Qualitative research: advancing the science and practice of hospitality. Cornell Hotel Restaur. Adm. Quart 44(2), 66–74 (2003)

    Article  Google Scholar 

  • Werbart B.P.: communicating with patients with schizophrenia: charateristics of well functioning and poorly functioning communication. Qual. Res. Psychol. 3(2), 121–146 (2006)

    Article  Google Scholar 

  • Wertsch J.: Voices of the Mind. Harvard University, Cambridge (1991)

    Google Scholar 

  • Williams, G., Clarke, D.J.: The contribution of student voice in classroom research: a case study. In: Malcolm, C., Lubisi, C. (eds.) Proceedings of the tenth annual meeting of the Southern African Association for Research in Mathematics, Science and Technology Education. University of Natal, Durban (2002)

Download references

Author information

Authors and Affiliations

  1. Department of Business Administration, National Chung Cheng University, 168, University Rd., Minhsiung Township, Chiayi County, 62102, Taiwan, ROC

    Tz-Li Wang & Ya-Hui Bella Lien

Authors
  1. Tz-Li Wang
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Ya-Hui Bella Lien
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Tz-Li Wang.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Wang, TL., Lien, YH.B. The power of using video data. Qual Quant 47, 2933–2941 (2013). https://doi.org/10.1007/s11135-012-9717-0

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11135-012-9717-0

Keywords

Search

Navigation