Abstract
Is industry-funded scientific research likely to be biased towards finding positive results? Is industry more likely to work on topics with likely positive outcomes? Using publication-level data and focusing on food groups that are typically considered healthy, I evaluate each article’s abstract using crowdsourcing tools. I find little evidence to support selection on topics with positive outcomes, but industry is less likely to work on topics classified as unrelated to health. Conditional on a topic, I find that industry-funded research is 3.2% more positive compared to non-industry funded research with grains that receive heavier funding responsible for most of the effect. Industry-funded research is also more likely to receive a mention in certain industry newsletters. Coupled with firm incentives to use science to further their marketing efforts, such increased trade press coverage might play a role in shaping consumers’ opinions on what is healthy.
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https://wholegrainscouncil.org/whole-grains-101/whole-grains-z Accessed April 29, 2020
That disclosures became prominent only post 2007 was discovered after crowdsourcing. A large sample of 3,715 abstracts, including articles pre 2007, was included in the data collection task.
For example, Kellogg’s made the claim “Based upon independent clinical research, kids who ate Frosted Mini-Wheats cereal for breakfast had up to 18% better attentiveness three hours after breakfast than kids who ate no breakfast”. The FTC investigated this claim finding no support for scientific evidence resulting in a complaint filed against the company (FTC File No. 0823145).
One could argue that authors select who they cite. In such a case, defining a topic would become next to impossible because even if index terms were inferred from the text of the article, one could argue that the words in the article have been selectively chosen to showcase certain aspects.
This finding is robust to using the intensity of industry presence (measured by the count of industry-funded articles in that topic) controlling for the popularity of that keyword (measured by the count of non-industry funded articles in that topic).
These results hold when using Total Words without Numbers (a count of all words excluding numbers) and Target Words (a count of all words excluding articles, pronouns etc.).
The other five news outlets do not exhibit significant differences across rating types, with the exception of Agriculture Week which features more of industry’s unrelated articles perhaps because of the inclination of the newsletter to feature agriculture-oriented articles (as opposed to health outcomes).
I also conduct a similar analysis using the majority rating of an article to see if articles with more consensus on the positive ratings are more likely to reach newsletters. The findings are similar, wherein there is no increased propensity of industry-funded research being featured in newsletters (relative to non-industry-funded research) as a function of the majority rating.
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Thanks to participants at the 2020 QME Conference, 2020 Marketing Science Conference, 2021 NBER Science of Science Funding Conference and to seminar participants at the FTC Bureau of Economics, Notre Dame, Ohio State, Wharton, UCSD and UIUC. Thanks to Richard Liu and Davit Musaleyan for excellent research assistance. Thanks to Ashish Arora, J.P. Dube, Guenter Hitsch and Ginger Jin for thoughtful comments.
Appendices
Appendix : A: Case study: Oats
Of all oatmeal abstracts, 13% are industry-funded. Moreover, oatmeal is monopolized by Quaker Oats (Pepsi) not only in market share, but also in industry funding. Among all industry-funded abstracts, Quaker Oats contributes a disproportionate 32%, with the next firm (General Mills) contributing only 7%. This pattern suggests Quaker might have incentives to convince consumers its product is healthy.
To examine if industry-funded articles are more positive, I run the following descriptive regression for the dependent variable ratings:
where yaw is worker w’s rating for abstract a in oatmeal numerically coded as 1 for positive ratings, 0 for neutral or unrelated ratings, and -1 for negative ratings. Inda = 1 if the funding source for abstract a contains an industry participant such as Quaker. The coefficient α is a constant that represents the non-industry average of the dependent variable and β is the effect attributable to industry funding. All standard errors are clustered at the abstract level.
Table 12 presents the results of this regression showing that industry-funded articles are more positive. Industry-funded articles are 0.088 (β from Table 12) more positive. Because the rating scale ranges from -1 to + 1, this implies a bias of 4.4% (0.088/2). However, this finding could also occur if industry-funded articles focus more on certain types of research that non-industry might choose not to focus on. In the empirical analysis section of the paper, where I use all whole grains, I therefore conduct analysis at the keyword level, comparing all abstracts associated with the same keyword along with other controls.
In the above regression, “unrelated” ratings are assumed to be the same as “neutral” ratings (i.e., are assigned a value of 0). Because “unrelated” ratings can be fundamentally different, I allow for such differences in the main empirical analysis where I absorb such unrelated ratings into a separate coefficient.
Appendix : B: Logit model of abstract ratings
I estimate a logit model where ratings are converted to a binary outcome of positive versus not-positive. The logit model is specified in Eq. 10:
where \(p\left (y_{k,aw,gy}=1\right )\) if abstract a is rated as positive and \(p\left (y_{k,aw,gy}=0\right )\) if the abstract is rated as negative or neutral (i.e., not positive) by worker w. Inda = 1 if the funding source contains an industry participant. The coefficient α is the effect attributable to non-industry articles, and β is the effect attributable to industry funding. The additional fixed effects αg and αy correspond to the whole grain food group and year of publication respectively. Due to the large number of keywords, keyword fixed effects are not estimated in this logit specification. In this estimation, I exclude those abstract-ratings that are rated as unrelated to health outcomes.
Table 13 presents the marginal effect of industry-presence from the logit models with an increasing set of controls. Using the estimates from Table 13, column (3), the results indicate that industry-funded articles are 7.3% more likely to be positive (as opposed to negative or neutral).
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Rao, A. Industry-funded research and bias in food science. Quant Mark Econ 20, 39–67 (2022). https://doi.org/10.1007/s11129-021-09244-z
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DOI: https://doi.org/10.1007/s11129-021-09244-z