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Proposing a comprehensive framework for analysis and engineering of mobile payment business models

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Abstract

Although in the era of third generation (3G) mobile networks technical hurdles are minor, the continuing failure of mobile payments (m-payments) withstands the endorsement by customers and service providers. A major reason is the uncommonly high interdependency of technical, human and market factors which have to be regarded and orchestrated cohesively to solve the problem. In this paper, we apply Business Model Ontology in order to develop an m-payment business model framework based on the results of a precedent multi case study analysis of 27 m-payment procedures. The framework is depicted with a system of morphological boxes and the interrelations between the associated characteristics. Representing any m-payment business model along with its market setting and influencing decisions as instantiations, the resulting framework enables researchers and practitioners for comprehensive analysis of existing and future models and provides a helpful tool for m-payment business model engineering.

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Notes

  1. We analyzed 27 case studies: billBOXtime (http://www.billbox.ch); Contopronto AS (http://www.luup.com); EasyPark (http://www.easypark.de); eCash (http://www.ecashdirect.net); Electronic Mobile Payment Services (http://www.nokia.com); FairCash (http://www.faircash.org); Geldhandy (http://www.geldhandy.info); Genion m-Payment (http://www.o2.com); i-mode (http://www. nttdocomo.com); Iti Achat (http://www.francetelecom.com); MicroMoney (http://www.t-pay.de); MIDRAY (http://www.midray. com); Mobileview (http://www.mobileview-ag.com); MoreCon (http://www.morecon.de/en); NCS mobile payment Bank (http://www.crandy.com); Obopay (http://www.obopay.com); ONE (http://www.one.at); Paybox Austria (http://www.paybox.at); Paybox Germany (http://www.paybox.de); PayPal (http://www.paypal.com); Paysafecard (http://www.paysafecard.com); SEMOPS (http://www.semops.com); Sonera Mobile Pay (http://www.sonera.fi/en); Street Cash (http://www.streetcash.de); Vodafone m-pay (http://www.vodafone.com); Whatever Mobile (http://www.whatevermobile.com); Mobipay (http://www.mobipay.com). Case studies are described in detail in Heinkele (2003) and Pousttchi et al. (2006). The case studies were chosen according to the m-payment standard types and theoretical categories proposed in Kreyer et al. (2003).

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Authors and Affiliations

  1. wi-mobile Research Group, Business Informatics and Systems Engineering, University of Augsburg, 86135, Augsburg, Germany

    Key Pousttchi, Max Schiessler & Dietmar G. Wiedemann

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  1. Key Pousttchi
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  2. Max Schiessler
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Correspondence to Key Pousttchi.

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Pousttchi, K., Schiessler, M. & Wiedemann, D.G. Proposing a comprehensive framework for analysis and engineering of mobile payment business models. Inf Syst E-Bus Manage 7, 363–393 (2009). https://doi.org/10.1007/s10257-008-0098-9

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