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Going to Russia is worthwhile despite the risks

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Abstract

In spite of numerous risks and difficulties, Johnson Controls is convinced that investment in the booming Russian market is worthwhile. “ Go East, but go now ” is the call to further companies to conquer the Russian market.

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Authors and Affiliations

  1. Finance Russia & Turkey at Johnson Controls, St. Petersburg, Russia

    Heinrich Fiedler (General Manager & Director)

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  1. Heinrich Fiedler
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Fiedler, H. Going to Russia is worthwhile despite the risks. ATZ Prod Worldw 1, 28–31 (2008). https://doi.org/10.1007/BF03224241

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  • DOI: https://doi.org/10.1007/BF03224241

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