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Using market research to convert federal technology into marketable products

  • Technology Transfer and Small Business
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Abstract

This paper discusses the need for a new market-research strategy to ensure timely applications of federally-developed technology in the private sector. It emphasizes the use of market research to facilitate the conversion of new technology into marketable new products and to guide decisions regarding future directions for technology research. Market research is a widely used source of information in the private sector, but historically it has been excluded from federal research programs.

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Authors and Affiliations

  1. Battelle Memorial Institute, Pacific Northwest Laboratories, Richland, WA

    B. F. Roberson Ph.D. (senior market-research scientist) & R. O. Weijo Ph.D. (market-research scientist)

Authors
  1. B. F. Roberson Ph.D.
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  2. R. O. Weijo Ph.D.
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Roberson, B.F., Weijo, R.O. Using market research to convert federal technology into marketable products. J Technol Transfer 13, 27–33 (1988). https://doi.org/10.1007/BF02371498

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  • DOI: https://doi.org/10.1007/BF02371498

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