How Sexy are Sexist Men? Women’s Perception of Male Response Profiles in the Ambivalent Sexism Inventory
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In Studies 1 to 3, German female students (total N = 326) rated the likability and typicality of male targets: a nonsexist, a benevolent sexist, a hostile sexist, and (in Studies 2 and 3) an ambivalent sexist. When targets were presented as response profiles in the Ambivalent Sexism Inventory (Glick and Fiske 1996) (Studies 2 and 3), the benevolent sexist was rated to be most likable but least typical, whereas the ambivalent sexist was rated to be highly typical. Thus, women were aware of a link between benevolent and hostile sexism and approved of men’s benevolent sexism, especially when it was not paired with hostile sexism. Likability ratings were moderated by participants’ own benevolent sexism and feminist attitude.
KeywordsAmbivalent sexism Attraction Feminist attitudes Gender relations Person perception
Preliminary reports of this research were given as invited presentations at Pontificia Universidad Católica de Chile, Santiago, Chile (September 2004), the University of Halle-Wittenberg, Germany (June 2006), the University of Basel, Switzerland (April 2007), the University of Magdeburg, Germany (May 2007), the Universities of Cape Town and Pretoria, South Africa (August 2007), and the University of Graz, Austria (March 2008). We thank Caroline Erdmann for her help with the data collection and analyses in Study 1, and the "Astoria" cinema, Bielefeld, for providing free tickets as incentives for participants in Study 2. Thanks also to Friederike Eyssel and Nina Vanselow, who provided helpful comments on a previous draft.
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