Sex Roles

, Volume 62, Issue 7–8, pp 568–582

How Sexy are Sexist Men? Women’s Perception of Male Response Profiles in the Ambivalent Sexism Inventory

Original Article

DOI: 10.1007/s11199-009-9665-x

Cite this article as:
Bohner, G., Ahlborn, K. & Steiner, R. Sex Roles (2010) 62: 568. doi:10.1007/s11199-009-9665-x


In Studies 1 to 3, German female students (total N = 326) rated the likability and typicality of male targets: a nonsexist, a benevolent sexist, a hostile sexist, and (in Studies 2 and 3) an ambivalent sexist. When targets were presented as response profiles in the Ambivalent Sexism Inventory (Glick and Fiske 1996) (Studies 2 and 3), the benevolent sexist was rated to be most likable but least typical, whereas the ambivalent sexist was rated to be highly typical. Thus, women were aware of a link between benevolent and hostile sexism and approved of men’s benevolent sexism, especially when it was not paired with hostile sexism. Likability ratings were moderated by participants’ own benevolent sexism and feminist attitude.


Ambivalent sexism Attraction Feminist attitudes Gender relations Person perception 

Copyright information

© Springer Science+Business Media, LLC 2009

Authors and Affiliations

  1. 1.Universität BielefeldBielefeldGermany
  2. 2.Abteilung für PsychologieUniversität BielefeldBielefeldGermany

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