Sex Roles

, Volume 56, Issue 7–8, pp 483–494 | Cite as

Gender Differences in Impression Management in Organizations: A Qualitative Review

  • Rosanna E. GuadagnoEmail author
  • Robert B. Cialdini
Original Article


In this article we review the literature on impression management to determine if there are substantial gender differences in the employment of impression management tactics in organizational contexts. Based on a social roles theory perspective (Eagly, 1987), we examined use of impression management tactics in organizational settings for gender differences in behavior. We expected that men and women would generally report using impression management tactics consistent with gender role expectations and that this might not be advantageous to women in the corporate world. Our review of the literature supported our expectations. We conclude with implications of these findings for an enriched understanding of organizational behavior.


Impression management Self-presentation Social roles Gender roles Gender differences Organizational behavior 


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Copyright information

© Springer Science+Business Media, LLC 2007

Authors and Affiliations

  1. 1.Department of PsychologyUniversity of AlabamaTuscaloosaUSA
  2. 2.Department of PsychologyArizona State UniversityTempeUSA

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