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Branding a place through its historical and cultural heritage: The branding project of Tofu Village in China

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Abstract

History and cultural heritage are an integral part of place identity, infrastructure and landscape. This article explores the process of using local history and cultural heritage as a foundation for branding a small-scale tourist destination in China. We will study the branding project of Shouxian Tofu Village in China, in application with the 4D Place Branding Model specifically designed for branding cities in China. This article also provides some clues on the issues that limit the process of place branding in China.

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Authors and Affiliations

  1. School of Journalism and Communication, Tsinghua University, Beijing, 100084, China

    Hong Fan

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  1. Hong Fan
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Correspondence to Hong Fan.

Additional information

1holds an PhD in Cross-Cultural Communication, Oxford University, UK. She is Professor of Corporate Communication and Cross-Cultural Communication, Tsinghua University and Director of the City Branding Studio, Tisnghua University.

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Fan, H. Branding a place through its historical and cultural heritage: The branding project of Tofu Village in China. Place Brand Public Dipl 10, 279–287 (2014). https://doi.org/10.1057/pb.2014.28

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  • DOI: https://doi.org/10.1057/pb.2014.28

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