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Psychologische Aspekte im nachhaltigen Bankgeschäft

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CSR und Wirtschaftspsychologie

Part of the book series: Management-Reihe Corporate Social Responsibility ((MRCOSORE))

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Zusammenfassung

In diesem Beitrag wird dargestellt, welche Rolle Einstellungs-, Wahrnehmungs-, Entscheidungs- und Verhaltensdimensionen im nachhaltigen Bankgeschäft spielen. Da die rein finanzielle Dimension um eine weitere, die ethisch-ökologische, Dimension ergänzt wird, muss nicht mehr allein zwischen finanziellem Risiko und Ertrag abgewogen werden, sondern zwischen unterschiedlichen Arten des Risikos und des Ertrags, wie z. B. finanziellem Risiko und sozio-ökologischem Ertrag. Im Anschluss an die Einführung in das nachhaltige Bankgeschäft mit seinen Bestandteilen, sozio-ökologischem Kreditrisikoassessment, Socially Responsible Investment, sozialem Banking und Impact Investing, werden kognitionspsychologische Aspekte im nachhaltigen Finanz- und Kreditgeschäft vorgestellt. Weiterhin werden die Zusammenhänge zwischen Einstellungen und sozialverantwortlichem Investieren auf der Basis sozialpsychologischer, entscheidungspsychologischer, organisationspsychologischer und individualpsychologischer Erkenntnisse diskutiert. Schließlich wird das Verhalten im Rahmen des nachhaltigen Bankgeschäfts anhand der Theorie des geplanten Verhaltens im nachhaltigen Bankgeschäft erklärt. Dieser Beitrag schlussfolgert, dass Wissen, Einstellungen, subjektive Wahrnehmung, Rahmung, Betroffenheit und subjektive Normen eine große Rolle im Rahmen der nachhaltigen Kreditvergabe und des nachhaltigen Investierens spielen.

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Notes

  1. 1.

    Wir werden die Frage nach dem Trade‐off zwischen finanziellem und sozialem Gewinn weiter unten diskutieren.

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Authors and Affiliations

  1. School for Environment, Enterprise and Development (SEED), University of Waterloo, N2L 3G1, Ontario, Kanada

    Prof. Dr. Olaf Weber

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  1. Prof. Dr. Olaf Weber
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Correspondence to Olaf Weber .

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  1. Cologne Business School (CBS), Köln, Germany

    Irene López

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Weber, O. (2017). Psychologische Aspekte im nachhaltigen Bankgeschäft. In: López, I. (eds) CSR und Wirtschaftspsychologie. Management-Reihe Corporate Social Responsibility. Springer Gabler, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-52746-7_14

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  • DOI: https://doi.org/10.1007/978-3-662-52746-7_14

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  • Online ISBN: 978-3-662-52746-7

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