Abstract
This paper develops propositions about ethical decision making in sales organizations. Because salespeople are involved in relationships both within and outside of the organization it is necessary to consider the internal and external conditions that affect decision making. Drawing on the literature examining ethics in a marketing context, we delineate the circumstances under which ethical behavior is likely to occur. The relational context, environmental variables and the structure of selling relationships are proposed as antecedents of ethical decision making in sales organizations.
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Thome, D.M., Ferrell, O.C. (2015). Antecedents of Ethical Decision Making in Sales Organizations. In: Crittenden, V.L. (eds) Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13248-8_73
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DOI: https://doi.org/10.1007/978-3-319-13248-8_73
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