Overview
- Easy to implement business development process
- General approach that can be used in any business
- Relevant businsess development case study included
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About this book
The book helps all, which want to introduce and/or optimize Business Development in the enterprise as responsible ones or work in the future in this range.
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Keywords
- Business Development
- Marketing
- Portfolio management
- Ressource management
- Target markets
- Marketing strategy
- Business Development Management
- Business Case Study
- Business Best Practices
- Business Plan book
- Business strategy book
- Corporate Culture book
- Business Development Case Study
- Lean Startup Strategy
- Market Cultivation Strategy
- Business development reference
- Customer-oriented business development
Table of contents (8 chapters)
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Business Development
Book Subtitle: Customer-oriented Business Development for successful companies
Authors: Andreas Kohne
DOI: https://doi.org/10.1007/978-3-658-24726-3
Publisher: Springer Vieweg Wiesbaden
eBook Packages: Computer Science, Computer Science (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019
eBook ISBN: 978-3-658-24726-3Published: 04 February 2019
Edition Number: 1
Number of Pages: IX, 110
Number of Illustrations: 4 b/w illustrations, 8 illustrations in colour
Topics: Computing Milieux, Information Systems and Communication Service, IT in Business, Management, Marketing, Sales/Distribution