Business Development in Turnaround: Win New Customers with Fresh Insights

Abstract

Win new customers with fresh insights. The profitable businesses of tomorrow require continuous development today. The importance of this task becomes particularly clear in times of crisis, when companies need to make up for lost ground and establish systematic methods for monitoring the market and competition. This monitoring yields insights that can be used to identify opportunities and systematically exploit them. If a company’s problems persist, it may need to call in an interim manager to get it back on track. With their experience and external perspective, interim managers are quick to identify new business areas. At the same time, they can empower a company’s employees to strategically analyze and cultivate the market. These temporary partnerships can help even small and medium-sized companies to convert potential into success. How can companies regain relevance with new fields of business? A case study.