Marketing communications and protection motivation theory: Examining consumer decision-making Magdalena CismaruAnne M. Lavack OriginalPaper Pages: 9 - 24
E-Governance and public marketing tools for universities: A benchmarking proposal Mário RaposoJoão LeitãoArminda Maria do Paço OriginalPaper Pages: 25 - 40
Considerations and implications on the necessity of increasing efficiency in the public education system: The new public management (NPM) and the market orientation as reference concepts Jesús Cambra-BerdúnJesús J. Cambra-Fierro OriginalPaper Pages: 41 - 58
Consumer’s behaviour in Cluj-Napoca city (Romania) under a public perspective Ioan LazarDan LazarDiana Zagan-Zelter OriginalPaper Pages: 59 - 78
Motivations to volunteer: The role of altruism David J. BurnsJane S. ReidCynthia Anderson OriginalPaper Pages: 79 - 91
