1. Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach

   • Onur Akdaş
   • Magdalena Cismaru

   Original Article 31 August 2021 Pages: 447 - 474

2. Brand love and party preference of young political consumers (voters)

   • Saikat Banerjee
   • Bibek Ray Chaudhuri

   Original Article 23 September 2021 Pages: 475 - 503

   

3. Correction to: Brand love and party preference of young political consumers (voters)

   • Saikat Banerjee
   • Bibek Ray Chaudhuri

   Correction 13 October 2021 Pages: 505 - 505

   

4. A structural evaluation of university identification

   • Hulya Bakirtas
   • Vildan Gulpinar Demirci

   Original Article 27 September 2021 Pages: 507 - 531

   

5. Would you like to donate your reward points today? Mental accounting and checkout charity

   • Min Chung Han

   Original Article 27 September 2021 Pages: 533 - 553

   

6. Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions

   • Michael Chrissos Anestis
   • Ioanna Karantza
   • Sotirios Vlachakis

   Original Article 02 October 2021 Pages: 555 - 574

   

7. Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s

   • Karen Hand
   • Rebecca Murphy
   • Stuart Colin Carr

   Original Article Open access 06 October 2021 Pages: 575 - 598

   

8. Correction to: Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s

   • Karen Hand
   • Rebecca Murphy
   • Stuart Colin Carr

   Correction 10 November 2021 Pages: 599 - 599

9. Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty

   • Anita Kéri
   • Erzsébet Hetesi

   Original Article Open access 09 October 2021 Pages: 601 - 622

   

10. The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS

    • Beatriz Casais
    • João F. Proença

    Original Article 23 October 2021 Pages: 623 - 647