1. The impact of strategic vs. tactical cause-related marketing on switching intention

   • Sara Osama Hassan
   • Ehab Mohamed AbouAish

   Original Article 12 July 2018 Pages: 253 - 314

   

2. Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes

   • Dong Jenn Yang

   Original Article 08 August 2018 Pages: 315 - 332

   

3. Gender stereotypes in advertisements for male politicians: longitudinal evidence from Greece

   • Iordanis Kotzaivazoglou
   • Leonidas Hatzithomas
   • Eirini Tsichla

   Original Article 03 August 2018 Pages: 333 - 352

4. Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners

   • Elena Kossmann
   • Mónica Gómez-Suárez

   Original Article 25 August 2018 Pages: 353 - 370

   

5. Fostering organizational change through co-production. Insights from an Italian experience

   • Rocco Palumbo
   • Stefania Vezzosi
   • Rosalba Manna

   Original Article 27 August 2018 Pages: 371 - 391

   

6. Increasing charitable donation intentions with preliminary importance ratings

   • Russell N. James III

   Original Article 31 August 2018 Pages: 393 - 411

7. Antecedents of oncological patient satisfaction: a study conducted at the Brazilian National Cancer Institute

   • Eduardo Dias Coutinho
   • Paulo Roberto da Costa Vieira

   Original Article 01 September 2018 Pages: 413 - 429

   

8. Correction to: Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil

   • Gustavo da Rosa Borges
   • Maria José Carvalho de Souza Domingues
   • Rita de Cássia da Silveira Cordeiro

   Correction 21 August 2018 Pages: 431 - 431