Volume 51, Issue 6

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November 2023

Scarcity: Consumer, Firm, and Societal Dimensions and Perspectives

Issue Editors:

Russell W. Belk,
Gopal Das,
Shailendra Pratap Jain

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11 articles in this issue

The ubiquity of scarcity
Russell W. Belk
Gopal Das
Shailendra Pratap Jain
Editorial 28 October 2023 Pages: 1191 - 1196
On the role of scarcity in marketing: Identifying research opportunities across the 5Ps
Caroline Roux
Kelly Goldsmith
Christopher Cannon
Commentary 06 June 2023 Pages: 1197 - 1202
On the strategic use of product scarcity in marketing
Rebecca W. Hamilton
A. R. Shaheen Hosany
Commentary 27 September 2023 Pages: 1203 - 1213
The effect of financial scarcity on discretionary spending, borrowing, and investing
Gülen Sarial‑Abi
Aulona Ulqinaku
Gopal Das
Original Empirical Research 11 October 2021 Pages: 1214 - 1243
Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing
Gülen Sarial-Abi
Aulona Ulqinaku
Gopal Das
Correction 27 November 2021 Pages: 1244 - 1244
The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort
Freeman Wu
Martin Reimann
C. Whan Park
Original Empirical Research 14 March 2022 Pages: 1245 - 1265
Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms
Malika Malika
Durairaj Maheswaran
Original Empirical Research 15 February 2023 Pages: 1266 - 1283
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Laura Henkel
Waldemar Toporowski
Original Empirical Research Open access 20 April 2022 Pages: 1284 - 1304
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
Tania Bucic
Harmen Oppewal
Original Empirical Research Open access 01 September 2023 Pages: 1305 - 1326
An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market
Masakazu Ishihara
Minjung Kwon
Makoto Mizuno
Original Empirical Research 25 October 2022 Pages: 1327 - 1350
Family responses to resource scarcity
A. R. Shaheen Hosany
Rebecca W. Hamilton
Original Empirical Research Open access 30 June 2022 Pages: 1351 - 1381

Volume 51, Issue 6

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