1. Effectiveness of engagement initiatives across engagement platforms: A meta-analysis

   • Markus Blut
   • Viktorija Kulikovskaja
   • Dhruv Grewal

   Review Open access 28 February 2023 Pages: 941 - 965

   

2. The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

   • Andreas Fürst
   • Mika Gabrielsson
   • Jana-Kristin Prigge

   Original Empirical Research Open access 28 January 2023 Pages: 966 - 989

   

3. How attributions of coproduction motives shape customer relationships over time

   • Pascal Güntürkün
   • Till Haumann
   • Jan Wieseke

   Original Empirical Research Open access 14 January 2023 Pages: 990 - 1018

   

4. Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry

   • Andrea Schöndeling
   • Alexa B. Burmester
   • Michel Clement

   Original Empirical Research Open access 09 January 2023 Pages: 1019 - 1045

   

5. Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance

   • Christian Homburg
   • Moritz Tischer

   Original Empirical Research Open access 03 March 2023 Pages: 1046 - 1074

   

6. Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?

   • Lane Peterson Fronczek
   • Martin Mende
   • Anders Gustafsson

   Original Empirical Research 24 December 2022 Pages: 1075 - 1097

   

7. Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising

   • Anna Sadovnikova
   • Manish Kacker
   • Saurabh Mishra

   Original Empirical Research Open access 14 January 2023 Pages: 1098 - 1117

   

8. Executive confidence and myopic marketing management

   • Tuck Siong Chung
   • Angie Low
   • Roland T. Rust

   Original Empirical Research 30 November 2022 Pages: 1118 - 1142

   

9. Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty

   • Alexander B. Pratt
   • Stacey G. Robinson
   • Michael D. Giebelhausen

   Original Empirical Research 22 November 2022 Pages: 1143 - 1164

   

10. Drivers and outcomes of smallholder market participation in Sub-Saharan Africa

    • Marcia F. Kwaramba
    • Srinivas Sridharan
    • Felix T. Mavondo

    Original Empirical Research 16 December 2022 Pages: 1165 - 1183

    

11. Using a strobelight analysis to examine relationship inconsistency

    • Alec Pappas
    • Charles F. Hofacker
    • Willy Bolander

    Editorial 14 April 2023 Pages: 1184 - 1189