1. Marketing research on Mobile apps: past, present and future

   • Lara Stocchi
   • Naser Pourazad
   • Paul Harrigan

   Review Paper 08 November 2021 Pages: 195 - 225

   

2. Online influencer marketing

   • Fine F. Leung
   • Flora F. Gu
   • Robert W. Palmatier

   Conceptual/Theoretical Paper 08 January 2022 Pages: 226 - 251

   

3. Perceived financial constraints and normative influence: discretionary purchase decisions across cultures

   • Malika Malika
   • Durairaj Maheswaran
   • Shailendra Pratap Jain

   Original Empirical Research 12 October 2021 Pages: 252 - 271

   

4. More than money: establishing the importance of a sense of purpose for salespeople

   • Valerie Good
   • Douglas E. Hughes
   • Hao Wang

   Original Empirical Research 06 August 2021 Pages: 272 - 295

   

5. Consumer authenticity seeking: conceptualization, measurement, and contingent effects

   • Fabian Bartsch
   • Katharina Petra Zeugner-Roth
   • Constantine S. Katsikeas

   Original Empirical Research 04 November 2021 Pages: 296 - 323

   

6. The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use

   • Rosanna K. Smith
   • Elham Yazdani
   • Lan Anh N. Ton

   Original Empirical Research 10 August 2021 Pages: 324 - 337

   

7. What brand do I use for my new product? The impact of new product branding decisions on firm value

   • Larisa Kovalenko
   • Alina Sorescu
   • Mark B. Houston

   Original Empirical Research 06 November 2021 Pages: 338 - 365

8. Salient knowledge that others are also evaluating reduces judgment extremity

   • Claire I. Tsai
   • Min Zhao
   • Dilip Soman

   Original Empirical Research 29 September 2021 Pages: 366 - 387

   

9. Customer-focused voice and rule-breaking in the frontlines

   • Gabriel Gazzoli
   • Nawar N. Chaker
   • Tom J. Brown

   Original Empirical Research 04 August 2021 Pages: 388 - 409

   

10. The Effect of Air Pollution on Food Preferences

    • Jingwen Liu
    • Peng Zou
    • Yu Ma

    Original Empirical Research 15 October 2021 Pages: 410 - 423