Pandemics and marketing: insights, impacts, and research opportunities Gopal DasShailendra Pratap JainRaji Srinivasan Review Paper 12 May 2021 Pages: 835 - 854
On salesperson judgment and decision making Son K. LamMichel van der Borgh Commentary 03 March 2021 Pages: 855 - 863
How does consumer engagement evolve when brands post across multiple social media? Vasu UnnavaAshwin Aravindakshan Original Empirical Research Open access 22 May 2021 Pages: 864 - 881
How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market Anirban AdhikaryKrishna Sundar DiathaAmalesh Sharma Original Empirical Research 30 March 2021 Pages: 882 - 902
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods Jacob SuherCourtney SzocsKoert van Ittersum Original Empirical Research Open access 22 May 2021 Pages: 903 - 924
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding Yuho ChungYiwei LiJianmin Jia Original Empirical Research 05 April 2021 Pages: 925 - 946
Knowledge structure in product- and brand origin–related research Saeed SamieeBrian R. Chabowski Original Empirical Research 16 January 2021 Pages: 947 - 968
Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson David GligorChristopher NewmanSaim Kashmiri Original Empirical Research 29 January 2021 Pages: 969 - 993
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms Jifeng MuJonathan Z. Zhang Original Empirical Research 05 April 2021 Pages: 994 - 1020
Synergistic and cannibalization effects in a partnership loyalty program Matilda DoroticDennis FokTammo H. A. Bijmolt Original Empirical Research 29 January 2021 Pages: 1021 - 1042