The role of data privacy in marketing Kelly D. MartinPatrick E. Murphy Conceptual/Theoretical Paper 22 September 2016 Pages: 135 - 155
Broadening marketing’s contribution to data privacy O. C. Ferrell Commentary 08 October 2016 Pages: 160 - 163
Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches V KumarAmalesh SharmaShaphali Gupta Methodological Paper 01 February 2017 Pages: 164 - 185
Event study methodology in the marketing literature: an overview Alina SorescuNooshin L. WarrenLarisa Ertekin Methodological Paper 01 February 2017 Pages: 186 - 207
Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR Saim KashmiriCameron Duncan NicolLiwu Hsu Original Empirical Research 10 June 2016 Pages: 208 - 228
The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework Paul Valentin Ngobo Original Empirical Research 13 September 2016 Pages: 229 - 250
The effect of green partnerships on firm value Anna SadovnikovaAshish Pujari Original Empirical Research 11 July 2016 Pages: 251 - 267
Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects V. KumarJeeWon Brianna ChoiMallik Greene Original Empirical Research 14 June 2016 Pages: 268 - 288