Volume 42, Issue 6 | Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science

Official Publication of the Academy of Marketing Science

Publishing model:: Hybrid

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Volume 42, Issue 6

November 2014

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6 articles in this issue

The evolving role of managerial ties and firm capabilities in an emerging economy: evidence from China
Kevin Zheng Zhou
Julie Juan Li
Alan T. Shao
Original Empirical Research 09 February 2014 Pages: 581 - 595
Consumer decision to upgrade or downgrade a service membership
Detelina Marinova
Jagdip Singh
Original Empirical Research 11 March 2014 Pages: 596 - 618
Optimizing marketer costs and consumer benefits across “clicks” and “bricks”
Stephen Mahar
P. Daniel Wright
Ronald Paul Hill
Original Empirical Research 31 January 2014 Pages: 619 - 641
The role of brand communications on front line service employee beliefs, behaviors, and performance
Thomas L. Baker
Adam Rapp
Ryan Mullins
Original Empirical Research 16 February 2014 Pages: 642 - 657
When and how does sales team conflict affect sales team performance?
Seigyoung Auh
Stavroula Spyropoulou
Aypar Uslu
Original Empirical Research 17 January 2014 Pages: 658 - 679
Position matters when we stand together: a linguistic perspective on composite brand extensions
Meng-Chun Tsai
Yung-Chien Lou
Kent B. Monroe
Original Empirical Research 11 March 2014 Pages: 680 - 701