The evolving role of managerial ties and firm capabilities in an emerging economy: evidence from China Kevin Zheng ZhouJulie Juan LiAlan T. Shao Original Empirical Research 09 February 2014 Pages: 581 - 595
Consumer decision to upgrade or downgrade a service membership Detelina MarinovaJagdip Singh Original Empirical Research 11 March 2014 Pages: 596 - 618
Optimizing marketer costs and consumer benefits across “clicks” and “bricks” Stephen MaharP. Daniel WrightRonald Paul Hill Original Empirical Research 31 January 2014 Pages: 619 - 641
The role of brand communications on front line service employee beliefs, behaviors, and performance Thomas L. BakerAdam RappRyan Mullins Original Empirical Research 16 February 2014 Pages: 642 - 657
When and how does sales team conflict affect sales team performance? Seigyoung AuhStavroula SpyropoulouAypar Uslu Original Empirical Research 17 January 2014 Pages: 658 - 679
Position matters when we stand together: a linguistic perspective on composite brand extensions Meng-Chun TsaiYung-Chien LouKent B. Monroe Original Empirical Research 11 March 2014 Pages: 680 - 701