1. First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions

   • Rajan Varadarajan
   • Manjit S. Yadav
   • Venkatesh Shankar

   OriginalPaper 17 November 2007 Pages: 293 - 308

   

2. The effects of exposure-order and market entry-information on brand preference: a dual process model

   • Ronald W. Niedrich
   • Scott D. Swain

   Original Empirical Research 09 August 2007 Pages: 309 - 321

   

3. Influence of customer participation on creating and sharing of new product value

   • Eric Fang
   • Robert W. Palmatier
   • Kenneth R. Evans

   Original Empirical Research 08 April 2008 Pages: 322 - 336

   

4. Organizational antecedents to and consequences of service business orientations in manufacturing companies

   • Michael Antioco
   • Rudy K. Moenaert
   • Martin G. M. Wetzels

   Original Empirical Research 12 March 2008 Pages: 337 - 358

   

5. The dual role of price: decomposing consumers’ reactions to price

   • Franziska Völckner

   OriginalPaper 25 September 2007 Pages: 359 - 377

   

6. Harmonizing conflict in husband–wife purchase decision making: perceived fairness and spousal influence dynamics

   • Chenting Su
   • Kevin Zheng Zhou
   • Julie Juan Li

   Original Empirical Research 26 October 2007 Pages: 378 - 394

   

7. Consumer creations of product meaning in the context of African-style clothing

   • Benét DeBerry-Spence

   Original Empirical Research 01 August 2007 Pages: 395 - 408

   

8. Assessing response styles across modes of data collection

   • Bert Weijters
   • Niels Schillewaert
   • Maggie Geuens

   OriginalPaper 19 September 2007 Pages: 409 - 422

   

9. Choosing options for products: the effects of mixed bundling on consumers’ inferences and choices

   • Rebecca W. Hamilton
   • Nevena T. Koukova

   Original Empirical Research 21 December 2007 Pages: 423 - 433

10. Marketing and the Law

    • Robert C. Bird

    Brief Report 18 June 2008 Pages: 434 - 441