1. Dynamic strategic thinking

   • Peter R. Dickson
   • Paul W. Farris
   • Willem J. M. I. Verbeke

   OriginalPaper Pages: 216 - 237

2. Heterogeneity in sales districts: Beyond individual-level predictors of satisfaction and performance

   • R. Venkatesh
   • Goutam Challagalla
   • Ajay K. Kohli

   OriginalPaper Pages: 238 - 254

3. Instituting the marketing concept in a multinational setting: The role of national culture

   • Cheryl Nakata
   • K. Sivakumar

   OriginalPaper Pages: 255 - 275

4. Socializing children about television: An intergenerational study

   • Les Carlson
   • Russell N. Laczniak
   • Ann Walsh

   OriginalPaper Pages: 276 - 288

5. Selling strategies: The effects of suggesting a decision structure to novice and expert buyers

   • Judy A. Wagner
   • Noreen M. Klein
   • Janet E. Keith

   OriginalPaper Pages: 289 - 306

6. The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata

   • Kevin Mason
   • Thomas Jensen
   • Dave Roach

   Research Note Pages: 307 - 317

7. Reviews of books

   • Peggy Cunningham
   • T. Bettina Cornwell
   • Michael R. Hyman

   BookReview Pages: 318 - 326

8. Marketing and the law

   • Ann Morales Olazábal
   • Anita Cava
   • Chris Carr

   Announcement Pages: 327 - 331