1. Scientific status and knowledge use: Two perspectives

   • George M. Zinkhan

   From the Editor Pages: 251 - 253

2. Dynamic transformations for base-of-the-pyramid market clusters

   • Eric J. Arnould
   • Jakki J. Mohr

   OriginalPaper Pages: 254 - 274

3. Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal-oriented brand meaning to brand extensions

   • Ingrid M. Martin
   • David W. Stewart
   • Shashi Matta

   OriginalPaper Pages: 275 - 294

4. The role of brand personality in charitable giving: An assessment and validation

   • Beverly T. Venable
   • Gregory M. Rose
   • Faye W. Gilbert

   OriginalPaper Pages: 295 - 312

5. An evaluation of journals used in doctoral marketing programs

   • Ronald J. Bauerly
   • Don T. Johnson

   OriginalPaper Pages: 313 - 329

6. Intentions to use mobile services: Antecedents and cross-service comparisons

   • Herbjørn Nysveen
   • Per E. Pedersen
   • Helge Thorbjørnsen

   OriginalPaper Pages: 330 - 346

7. Marketing, market growth, and endogenous growth theory: An inquiry into the causes of market growth

   • Sundar Bharadwaj
   • Terry Clark
   • Songpol Kulviwat

   OriginalPaper Pages: 347 - 359

8. Organizational capabilities in e-commerce: An empirical investigation of e-brokerage service providers

   • Amit Saini
   • Jean L. Johnson

   OriginalPaper Pages: 360 - 375

9. Marketing and the law

   • Ann Morales Olazábal
   • Anita Cava
   • Anita Cava

   Announcement Pages: 376 - 379