Volume 2, Issue 4 | Quantitative Marketing and Economics

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Volume 2, Issue 4

December 2004

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3 articles in this issue

The Risk Reduction Role of Advertising
Dmitri Byzalov
Ron Shachar
OriginalPaper Pages: 283 - 320
Contracting Under Endogenous Risk
David Godes
OriginalPaper Pages: 321 - 345
Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle
Barbara Deleersnyder
Marnik G. Dekimpe
Philip M. Parker
OriginalPaper Pages: 347 - 383