Volume 16, Issue 1 | Quantitative Marketing and Economics

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Volume 16, Issue 1

March 2018

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3 articles in this issue

Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com
Kirthi Kalyanam
John McAteer
Lifeng Lin
OriginalPaper 30 August 2017 Pages: 1 - 42
Tie-in contracts with downstream competition
Sreya Kolay
OriginalPaper 12 September 2017 Pages: 43 - 77
The effect of the WIC program on consumption patterns in the cereal category
Romana Khan
Ting Zhu
Sanjay Dhar
OriginalPaper 15 September 2017 Pages: 79 - 109