Volume 28, Issue 1 | Motivation and Emotion

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Volume 28, Issue 1

March 2004

Emotion and Consumer Behavior

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7 articles in this issue

Preface
Haim Mano
Preface Pages: 1 - 2
Emotion Specificity and Consumer Behavior: Anger, Sadness, and Preference for Activity
Derek D. Rucker
Richard E. Petty
OriginalPaper Pages: 3 - 21
Sadness as Pleasure-Seeking Prime and Anxiety as Attentiveness Prime: The “Different Affect–Different Effect” (DADE) Model
Rajagopal Raghunathan
Kim P. Corfman
OriginalPaper Pages: 23 - 41
An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures
Alice M. Isen
Aparna A. Labroo
Paula Durlach
OriginalPaper Pages: 43 - 63
I Was Pleased a Moment Ago: How Pleasure Varies with Background and Foreground Reference Points
James Heyman
Barbara Mellers
Alan Schwartz
OriginalPaper Pages: 65 - 83
Induced Over-Benefiting and Under-Benefiting on the Web: Inequity Effects on Feelings and Motivations with Implications for Consumption Behavior
Richard L. Oliver
Mikhael Shor
Simon T. Tidd
OriginalPaper Pages: 85 - 106
Emotion and Consumption: Perspectives and Issues
Haim Mano
OriginalPaper Pages: 107 - 120